Get Personal with Variables

Get Personal with Variables

What two things influence purchase decisions the most? A person’s sense of identity and a person’s emotional response. No one should ever think marketing is easy, but that doesn’t mean we can’t use very simple ideas to make marketing more effective. Variable-data...
Mails Not Dead

Mails Not Dead

As I sat at my desk this morning I couldn’t decide what to do first.  Should I sort through my email, log into Facebook, sort the mail or start making phone calls?  I wasn’t quite ready for all the distractions of my computer so I went and grabbed a cup of coffee and...
Product Magazines

Product Magazines

Think of the last time a beautiful full-color magazine caught your eye. Now imagine your business offering a similar type of magazine to promote your product and services. A well designed product magazine is a memorable way to grab attention of your target market and...
Tips for Direct Mail Tracking

Tips for Direct Mail Tracking

One of the biggest advantages of direct mail is that it can be easily tracked and measured. Here are a few creative ways to track the results of your next direct mail campaign online or offline: Create customized landing pages with a unique URL that is short and easy...
Marketing with Meaning with Variable Data

Marketing with Meaning with Variable Data

Think of your favorite restaurant or store, somewhere you visit often. Perhaps its a bookshop or hardware store where you spend hours browsing through books or tools. or maybe it’s a cafe where you linger over a hot cup of coffee and enjoy the paper at leisure....