Pick a color, any color. Now, think about that color and what it means to you. Is it powerful? Energizing? Soothing? Refreshing? Welcoming? Dependable? Color is universally understood and is a critical design element for graphics. In a matter of seconds color can command attention, evoke an emotional response, convey a message, define a space, create an idea, and make a lasting impression. No matter what your message is, there is a color that can help communicate it. So, what do you need to know to make the right color decision? Pine Press Printing!

It’s all about appearances.