A business blog can either help or hurt your business. Having a business blog can help drive traffic and potential customers to your business. Here are some ideas that can help you make sure that your business blog thrives.
Blogging can be a good way to promote your business, network with peers, and increase your Web presence. The concept is simple, but it can also be intimidating at first. Here are a few tips to help keep your blog fresh and vital.
- Authority: For a business blog, you need to position yourself as an expert. Introduce yourself and your business clearly, and highlight your areas of expertise, so people will see value in what you have to offer.
- Accessibility: Make sure people can find you. Set up an RSS feed for your blog (WordPress and other blogging sites make this easy), use keywords, and try using social platforms like Twitter to promote your blog.
- Reliability: Blogging requires writing. Post on a regular schedule, at least once a week. It’s a good idea to keep an extra blog post in the queue, so you won’t fall behind if you get busy and are unable to write a post one week.
- Reciprocity: Invite colleagues and other bloggers to guest post on your blog. Also provides links to blogs and professional sites that complement your own site or product offering. Blogging takes time and effort, but it may be worth it for your company.