Custom Sign Shop Lexington, SC – Successful Signs
If you’re promoting a product and you’re doing it with custom signs we have an essential tip to share with you.
TIP: Don’t tell your customer everything all at once or they won’t have a reason to stop in or call you.
For instance, recently we did some work for a bank which for years posted their rates on a fancy looking board in the middle of their lobby.
Customers would come in, take care of their business, glance at the rate board, and walk out the door.
Then one day, they took the rate board down, forcing the customer to come into an associate’s office, have a seat, and verbally ask for the rates.
This gave the sales associate the opportunity to sit down with the customer, discuss rates one on one, and also go over some other products the customer might be interested in.
The point of this story is…
When you put together the content for your sign, include just enough information to peak your customer’s interest but not enough that they are not forced to pick up the phone and call you, or come stop in and see you for the rest of the story.
Never underestimate the power of meeting one on one with a potential customer.
If a customer has gone as far as contacting you, they have pretty much placed the ball in your court. You now know that they are interested, and it becomes your responsibility to finish the advertisement and close the deal that your custom sign started.
When putting an advertisement together, you want people to be wowed by it. But you also want to save some of that magic for when they contact you.
So when you get their attention with your products great features, make sure you save some of that magic to peak their interest even greater once they contact you.
An example of this would be a bank advertising a free checking account.
The advertisement would read: Open a free checking account today and receive a free gift.
The customer would take an interest because they would be getting a free checking account, but it is the free gift that will spark their curiosity. And of course, they wouldn’t know what the free gift was until they came inside and sat down.
So once again, don’t let your custom signs do all of the selling for you, only allow them to kick open the gates, so your customer can come inside, sit down and talk to you.
Let us help you create a custom sign from the Custom Sign Shop inside of Pine Press Printing in Lexington, SC.
Call us at 1-800-841-7861 or Request a FREE Quote to get started.
Pine Press Printing, Mailing, Marketing & Business Solutions
142 Ellis Avenue, Lexington, SC 29072
Great service starts with a personal touch…it’s just good business sense!