Direct Mail on the Rise

Direct Mail on the Rise

Direct mail service is not dead! For years we heard that with the advancement of computers and technology there would be a demise of printing companies. Experts claimed that people would choose to use their smartphones so much that there wouldn’t be a need for the...
Get Personal with Variables

Get Personal with Variables

What two things influence purchase decisions the most? A person’s sense of identity and a person’s emotional response. No one should ever think marketing is easy, but that doesn’t mean we can’t use very simple ideas to make marketing more effective. Variable-data...
Mails Not Dead

Mails Not Dead

As I sat at my desk this morning I couldn’t decide what to do first.  Should I sort through my email, log into Facebook, sort the mail or start making phone calls?  I wasn’t quite ready for all the distractions of my computer so I went and grabbed a cup of coffee and...