Direct Mail on the Rise

Direct Mail on the Rise

Direct mail service is not dead! For years we heard that with the advancement of computers and technology there would be a demise of printing companies. Experts claimed that people would choose to use their smartphones so much that there wouldn’t be a need for the...
Get Personal with Variables

Get Personal with Variables

What two things influence purchase decisions the most? A person’s sense of identity and a person’s emotional response. No one should ever think marketing is easy, but that doesn’t mean we can’t use very simple ideas to make marketing more effective. Variable-data...