Effective marketing coordinates multiple channels to touch customers in different ways at different times.
Studies show that we see between 400-700 marketing messages every single day. In that endless sea of clutter, how do you get your marketing message to stick? How do you make sure your brand stands out and how do you get your potential clients to pay attention to what you have to say?
It’s easy – layer it up!
However, before we show you how to layer up, we want you to go back to the basics and answer these few questions.
Question #1 – What makes you different? You know the reason — why you went into business in the first place. Do you have a specific niche that makes your brand unique? List all the ways you are different from your competitors.
Question #2 – What is your position in the market? Take a good look at your competitors and see where and what they concentrate on in their marketing messages. Do they focus on price where you focus on customer service? Do they use email marketing, where maybe you should use print?
Question #3 – What channel are you on? Every customer has a specific channel they use. Some like email, others like social media and still even more like print. Knowing which channels your customers are on is the key to successful marketing.
Okay, now that you have answered those questions you are more prepared to create a unified marketing message.
Let’s gets started layering:
- Create a marketing message highlighting what makes you different.
- Make your message completely opposite of what your competitors are doing.
- Design the same message for each one of your channels.
- At this point, you want to layer that same message everywhere your business is.
- Add it to your website
- Add it to the back of your business cards
- Send it out in an email
- Mail it out on a postcard
- Use your office windows and doors to promote it
- Make your company car a rolling billboard
- Put it on promotional products
If you are like every other business out there, you may have multiple businesses competing for the same customers, but don’t despair there is no reason why your business can’t stand out in the crowd. It’s all about layering your business in so many places that your clients can’t help but notice you.
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Let us help you create a marketing plan to make a great impression on your customers.
Call us at 1-800-841-7861 or Request a FREE Quote to get started.
Pine Press Printing, Mailing, Marketing & Business Solutions
142 Ellis Avenue, Lexington, SC 29072
Great service starts with a personal touch…it’s just good business sense!