Marry Your Marketing

Marry Your Marketing

Make a vow to keep up your marketing schedule in good times and not so good times.  I’ve said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation: Assume for a moment...
Get Personal with Variables

Get Personal with Variables

What two things influence purchase decisions the most? A person’s sense of identity and a person’s emotional response. No one should ever think marketing is easy, but that doesn’t mean we can’t use very simple ideas to make marketing more effective. Variable-data...
Mails Not Dead

Mails Not Dead

As I sat at my desk this morning I couldn’t decide what to do first.  Should I sort through my email, log into Facebook, sort the mail or start making phone calls?  I wasn’t quite ready for all the distractions of my computer so I went and grabbed a cup of coffee and...
Ever Really Look at a Pack of Gum?

Ever Really Look at a Pack of Gum?

In June of 1974, a store clerk scanned a bar code for the first time in history—on a pack of gum. Forty-one years later, bar codes rank as a necessity in business. How could big stores manage the thousands of unique products lining shelves today? Bar codes gave big...