Ever Really Look at a Pack of Gum?

Ever Really Look at a Pack of Gum?

In June of 1974, a store clerk scanned a bar code for the first time in history—on a pack of gum. Forty-one years later, bar codes rank as a necessity in business. How could big stores manage the thousands of unique products lining shelves today? Bar codes gave big...
Marketing with Meaning with Variable Data

Marketing with Meaning with Variable Data

Think of your favorite restaurant or store, somewhere you visit often. Perhaps its a bookshop or hardware store where you spend hours browsing through books or tools. or maybe it’s a cafe where you linger over a hot cup of coffee and enjoy the paper at leisure....

Folded Postcards

Postcards are an ideal marketing tool because they are low cost, offer a high return on investment, and save time because they don’t require stuffing. If you’re looking for a postcard with extra marketing real estate, consider creating a folded postcard...