by admin | Nov 15, 2015 | Digital Printing, Mailing, Marketing
In June of 1974, a store clerk scanned a bar code for the first time in history—on a pack of gum. Forty-one years later, bar codes rank as a necessity in business. How could big stores manage the thousands of unique products lining shelves today? Bar codes gave big...
by admin | Jun 15, 2015 | Direct Mail, Mailing
Think of your favorite restaurant or store, somewhere you visit often. Perhaps its a bookshop or hardware store where you spend hours browsing through books or tools. or maybe it’s a cafe where you linger over a hot cup of coffee and enjoy the paper at leisure....
by admin | Aug 2, 2014 | Mailing, Marketing, Uncategorized
Postcards are an ideal marketing tool because they are low cost, offer a high return on investment, and save time because they don’t require stuffing. If you’re looking for a postcard with extra marketing real estate, consider creating a folded postcard...
by admin | Jan 16, 2013 | Design, Direct Mail, Mailing, Marketing, Uncategorized
Some of the simplest things that people don’t think matter actually do matter. Your envelopes are one of them. You can make a person really want to open the envelope or make them feel like throwing it away. Here are some ideas to help your envelope get opened. How...
by admin | Aug 23, 2012 | Direct Mail, Mailing, Marketing
Direct-Mail Marketing is a way to get an accurate response rate to your marketing technique. Here are a few things that you might not know about Direct-Mail Marketing. 6 Secrets of Direct-Mail Marketing One of the best-kept marketing secrets in the world of business...
by admin | Aug 1, 2012 | Direct Mail, Disign, Mailing, Marketing
Companies can save substantial amounts of money by eliminating the need for envelopes. The possibility of creating a self-mailer should be considered with any direct mail piece. A self-mailer is simply a piece of mail that doesn’t require an envelope. All of the...
