It wasn’t long ago I took a trip to one of my favorite sporting goods stores. I was planning a hunting trip and had a list of things I needed. As I walked in the store, I had my head down looking at the list in my hand. I didn’t even have a chance to pick my head up and look around before I saw a path laid out on the floor directing me to the hunting goods section.
As a kid, I remembered how I enjoyed treasure maps and was immediately drawn to the map on the floor. Just like a little kid, I followed the path exactly to the hunting supplies.
I didn’t think any more about it until our sales team came back from a recent trade show all excited about window and floor graphics. I’m always up to a challenge and was ready to tackle how we could offer this neat product to our customers.
As with any new product, I got busy researching, testing, and analyzing the benefits and production steps needed to offer window and floor graphics to our Pine Press Printing customers.
Here are some of the things I figured out:
- Typical advertising can direct thousands of customers to you through TV, radio, print, social media, and email. However, once they get to your location, you can help them even more by directing them to exactly what they came for. Floor and window graphics are an eye-catching way to get your customer’s attention and get them excited about a product or service you offer.
- Thinking back to my trip to the sporting goods store I wasn’t paying attention to the marketing messages staring at me as I walked in the store. I had tuned out the specials being promoted on the overhead speakers, I didn’t see the signs to the hunting section and I didn’t even stop and pick up the flyer sitting at the entrance. But what did catch my eye was what I saw on the floor. It was different…something I hadn’t expected.
- Window and floor graphics can easily be changed. They’re made of vinyl and are attached to the floor using an adhesive that can be removed without causing any damage to the surface.
- Floor graphics can just as easily be applied to sidewalks leading up to your business.
No matter what type of business you own, there’s a fun and exciting way you can add window or floor graphics to your marketing plan. Our staff can help you aesthetically design and coordinate them to match your business’s brand.
Step out of your marketing box and give this interchangeable, affordable and unique marketing idea a try.
We would love to help you come up with some fun and creative ways to use window and floor graphics in your business. Call us at 1-800-841-7861 or Request a FREE Quote to get started.
Nathan Harmon is Production Manager at Pine Press Printing, Mailing Marketing & Business Solutions. – You may not see him out front much, but you can always count on him finding ways to produce the products our customers need to run their business.
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142 Ellis Avenue, Lexington, SC 29072
Office: (803) 359-9162 – Fax: (803) 957-5228
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