One of the most powerful tools available for great client communications is a good set of questions. The more relevant and probing the questions are, the more you will learn about your client and distinguish yourself from your competition. Take the time to develop a good set of 20 – 25 questions that you can pose to the client. Make sure to do some research on the prospect’s organization so you can communicate intelligently with them about what they do, and why they might need your product.

Here’s why asking great questions will help you:

  • You will gain the client’s respect and trust
  • You will be able to learn their true buying objectives and motives

Here are some ideas on how to create a list of questions:

  • Ask good qualifying questions such as:
    * What is your vision for this project?
    * What’s the most important thing you hope to accomplish by investing in this project?
    * What kind of budget are you working with?
    * Who else will be involved in these decisions?
    * What would you like to see happen as a next step?
  • Don’t be shy. Ask them to prioritize – speed, price, quality of materials, etc.
  • Ask good forecasting questions such as:
    * What is your timeline on this project?
    * What might the consequences might be if a good solution isn’t found?
  • Ask questions to enhance your rapport, such as:
    * How did you get involved in…?
    * What kind of challenges are you facing?
    * What’s the most important priority to you with this? Why?
    * What other issues are important to you?

The primary goal in asking good questions is to earn the client’s trust and respect. If the client feels that you know your own products, that you understand his business, his goals and objectives, and that you are not simply trying sell him something, but rather trying to see if you can help him find a viable solution, then your relationship will blossom into one that is long-term and that will benefit both you and your client.

We love to answer questions as well as ask them. For 32 years Pine Press Printing & Mailing has been serving and learning. Talk to us today.

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