How to get the right brand for your company is sometimes the hardest part of getting your business up and going. Even if your business is already established and you just wish to give your business an uplift; it may seem challenging. So here are a few suggestions to help ease the stress.

Design Services to give your brand the right appeal

How many times have you set out to make a simple newsletter or brochure for your business and wound up, hours later, poring desperately over software tutorials, and no nearer to your goal than when you started? Don’t feel bad. It takes years of training and practice to expertly navigate some of those design programs, and who has time for that?

But before you think about passing the project off to your high-school-age niece who is artistic and “good” with a computer, think again. Will anybody but an expert be able to understand the advantages and disadvantages of certain layouts or color options? Will anybody but an expert be able to ask you the right kind of questions to fully comprehend what you need and to be able to take your project smoothly for start to finish?

Let us give that design project the expert touch it deserves. Just ask yourself:

  1. What kind of project are you imagining? Is it a simple flyer for a summer sale, or are you planning an entire overhaul of your company’s look: new logo, new letterhead, new color scheme, new website? Having a clear idea of the final product in your head will give us a lot more to work with, making the process more efficient ̶ and effective.
  2. What kind of budget do you have? If you know from the get-go what you’re able to spend, that will give us a better idea of how to approach your project. We won’t try to oversell you; we will respect your budget and work within your means.

These two simple considerations can help us design items that will get you the kind of attention your company deserves.

Marketing Workout: Building a Strong Brand Name

Here are some important things to keep in mind when striving to increase the value and impact of your company’s brand name:

  • Think like a consumer. Define your brand from a consumer’s viewpoint. What do your customers enjoy about your company? What benefits and values do you offer that other companies don’t?
  • Take a look in the mirror. Have you overlooked things you’d like to change? Are there areas that could use improvement? If you see things you’re not happy with, change them.
  • Stay relevant. You may have a successful company now, but remember. If you stand still, others will speed past you. Success requires an ongoing commitment to excellence.
  • Find your unique selling proposition. What sets you apart from the competition? Analyze your brand position relative to others in the market, and look for areas where you excel.
  • Explore opportunities. Find ways to clearly differentiate your brand from the competition, without making promises you can’t keep. Opportunity is there, if you’re willing to look.

For more information on how Pine Press Printing can help you with building your brand please contact us at (803) 359-9162 or visit our services page at