If you are looking for something that can put you a step ahead of your competition; this is a great idea.  There might be a little bit of cost in the beginning, but the payoff at the end will be well worth it.

If you think business cards are boring, hold on. There is a relatively recent trend in super-specialized business cards that proves the little card you thought was just real estate for your name and contact information has become a showcase for creativity.

While many people have a supply of standard business cards for everyday use, some have also invested in specialized cards that reflect their product and personal style. This is a smart move because specialized cards create quite the buzz.

Business cards are easily customizable nowadays. All it takes is a little planning and creativity. A florist or gardener, for instance, could have a mini-seed-packet business card with contact information on the front and planting instructions for the seeds on the back.

An interior designer might choose a card that reflects some tools of the trade. Their business card might look like a paint chip or even a wallpaper sample. Some engineers have even designed cards with precut sections that can be popped out and reassembled into something useful, reflecting their engineering prowess.

So, would a specialized card be worth the investment? Definitely!  Especially if you are attending a large conference, where you want to stand out from the crowd. But be careful! A unique card is an attention grabber, and with all the traffic that your super-personalized card is going to send your way, you’ll want to make sure you have enough for everybody!

Read more helpful business tips from Pine Press Printing in our monthly Business Forum.