- Content Is Important
Successful newsletters provide interesting content for their readers, in addition to product information from the newsletter provider.
- Color Draws the Eye
Use multiple colors of ink to draw attention to important articles and information. Two-color newsletters are very effective, and full-color newsletters are gaining popularity.
- Pull Quotes Create Interest
Pull quotes create interest and increase the likelihood that an article will be read. These quotes are taken directly from the article and focus on interesting, key points.
- Good Design Provides More Room for Copy
A well-planned and designed newsletter can contain 20% to 30% more content than a casually designed newsletter. Seeking advice from professional graphic artists is often profitable. They can help design an effective template for your future use.
- Good Back Page Design Is Important
An estimated 15% of readers start reading at the back page of a newsletter and work their way to the front page.
Come by Pine Press Printing & Mailing and see what has set us apart from others for over 34 years. For more business tips and ideas read one of our latest Business Forum’s found at: https://pinepressprinting.com/newsletters.htm