Imagine you are in an elevator at a business conference and a stranger notices your name tag and asks, “What do you guys do?” You only have a few seconds to make a powerful mini-presentation before the doors open.
By preparing an “elevator speech,” you not only have the opportunity to make a great first impression, but also demonstrate your professionalism and position yourself as an expert in your field in just a few words. An elevator speech should last no longer than the average elevator ride and offer unique highlights of what your company does and the solutions you offer.
Here are a few tips for creating an effective elevator speech:
- Pique interest and feature highlights that set your company apart.
- Talk about topics of most interest to your listener, focusing on what your service can do for them.
- Avoid slang and industry jargon that your listener may not understand.
- Motivate listeners to take action by showing your passion for the topic.
- Develop different versions for different situations and audiences.
- Keep it fresh. Update your speech as your business grows and changes.
- Don’t be afraid to leave your elevator speech as a voice mail message on cold calls.
- Remember practice makes perfect. Ask others for feedback on how to improve your speech. Consider joining a group such as Toastmasters to boost your confidence.
- Always end with an action request, such as asking for a business card or follow-up meeting.
Print materials such as business cards, brochures, and fact sheets are a great way to back-up your elevator speech and be remembered. Stop by today for help creating professional marketing materials that help do the talking for you.
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