When you sit down with a blank sheet of paper in front of you, does your vision for filling that page include color? Whether that page is meant to inform, invite, or inspire, it will make the greatest impression if it is printed in full color.

Black and white printing works for certain things – text documents and photographs.  But full color printing is the best way to make the right impression.

Here are some reasons why:

  • It’s more professional. If you’re trying to sell your company’s products or services,  choosing full color printing for marketing materials and business cards shows your prospective customers you are a company that is worth doing business with.  It can help add legitimacy to your company that will make people more likely to consider doing business with you.
  • Printing in full color grabs attention. If you are standing at a bulletin board or sifting though a pile of mail and there are five items, four of them in black and white and one of them in color, it’s a given that your eyes will be drawn to the one that has been done in color.  You can write a solid brochure, flyer or newsletter, but if it doesn’t get someones attention, it won’t make a difference.
  • Pictures will look better. While of course you can add pictures in black and white, color pictures are more crisp and true to life. Often times when you print a picture in black and white, you end up with an image that is almost impossible to make out.  Full color printing can help prevent this problem.

One thing that may deter you from choosing color over black and white is cost. You may assume that it is much more expensive to print in color than it is in black and white.  In some cases, that is true.  However, as technology has changed, new dyes and methods have been created that can allow you to choose full color without adding a great cost to the project.