If your business is struggling with a decision between print or electronic marketing, why not double your impact by teaming them together and using both? A great example of how print/direct mail and electronic marketing work together is through postcard marketing that directs recipients to a coordinating landing page.

Postcards are a proven effective way to communicate quickly focusing on one central message. Since information is limited, it is important to create a clear, enticing call to action in order to receive maximum results (visit your landing page to receive a free sample, take a survey and receive a free XYZ, register for a webinar or event, download a whitepaper, register for a sweepstakes, etc.).

When creating a landing page, use the same messaging and a similar look as your postcard to create recognition when “landing” on your webpage. Remember, landing pages should also be brief and to the point to ensure its messaging gets read.

Once your reader completes the steps requested via the landing page (such as download a free report), always be sure to follow-up with a thank-you page that provides your contact information, a link to your website for more information, an opportunity to sign up for your monthly newsletter, etc. Chances are that if a visitor is interested enough to visit your landing page, they will take a moment to read your messaging.

If you’d like more ideas for print/electronic marketing combinations to maximize your marketing efforts, give us a call today! We’ll help you create a marketing strategy that is sure to get noticed.

For more information on how Pine Press Printing can help you with building your brand please contact us at (803) 359-9162 or visit our services page at https://pinepressprinting.com/printing-services.htm