If you’re in business, you know how important it is to take advantage of cost-effective marketing solutions.
Finding advertising that has staying power is as important as the message itself. Research shows besides being on our phones we’re in our cars more than ever, which means we need to turn every traffic jam into an advertising opportunity.
Brand recognition is half the battle in running a business. Trending in the marketing industry is vehicle lettering, mainly due to its lost-cost, high-effective results. Unlike traditional forms of advertising, vehicle letting works 24/7, 365 days a year and generally lasts for a few years before needing to be replaced. According to the Outdoor Advertising Association of America, Inc. (OAAA), a company branded vehicles can generate between 30,000 and 80,000 daily impressions. The same study shows that company name recognition can grow by at least 15% when using this form of marketing.
Here are several marketing reasons why vehicle graphics are a smart way to build your brand identity:
Be Where Your Market Is
When you’re out making a delivery or just driving through your community people will recognize your name. Potential clients who see vehicle letting look more closely at this form of advertising and up to 29% have said it’s influenced their buying decisions.
Staying Power
In today’s market advertising has become a way of life. It creeps into our social media, in our emails, on television, on the radio, in magazines and newspapers, on billboards and so much more. Most times those ads float by so fast we hardly remember them. However, with vehicle lettering, you gain brand exposure 24 hours a day, seven days a week for years at a time.
Build Trust
Seeing your branded delivery vehicle gives your customers the feeling of trust. People tend to do business with companies who take pride in their brand and operate in a professional manner. When this form of branding is used, most people look at the company as successful and well established.
Vehicle lettering is an easy, cost-effective form of advertising that works.
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Let us help you figure out new ways to market your business!
Call us at 1-800-841-7861 or Request a FREE Quote to get started.
Pine Press Printing, Mailing, Marketing & Business Solutions
142 Ellis Avenue, Lexington, SC 29072
Great service starts with a personal touch…it’s just good business sense!
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