Make a vow to keep up your marketing schedule in good times and not so good times.
I’ve said it time and time again that marketing, no matter what type you choose, is a building process.
Here is the whole thing summed up in one situation:
Assume for a moment that you had never heard of this thing called “Cola.” You go to your mailbox and get your mail only to find a postcard that says “New Fizzy Drink! You’ll Love It! A Taste Like Nothing You Have Had Before!” You might run right out and try it, but more than likely, not. Most people won’t.
So you get a second postcard. Still, you do nothing.
Then you are talking to a friend from across town who says “Hey, have you tried this Cola thing?” It turns out that after he got his second postcard, he went out and got a bottle to give it a try.
Now the Third postcard shows up, and you’re thinking “OK, fine, I’ll give it a try.” And you do, and you do love it, and it is like nothing else. So now you have to tell your brother about it.
You see where this is going. If the makers of “Cola,” whoever they are, had sent cards to the whole town one time and then abandoned the marketing due to a lack of response they would have missed out.
So, now that you can no longer argue with the fact that you need to keep up a steady stream of marketing to the same people multiple times “How do I keep up with the whole thing while I am closing the customers that I am already getting?” The honest answer is getting a direct mail company like Pine Press Printing to help.
Whatever size your mailing list is I suggest that you have enough pieces printed to mail to them at least three times. Once every 2-4 weeks is sufficient depending on your industry. You can set the dates for your mailings to go out and let us take care of the rest. That means that with one phone call you can take care of all of your marketing for 3 months or more. No worrying about remembering, no hassle-filled trips to the post office. All you will have to do is run your business the way that you know how and let them take care of your marketing. Stop worrying about the steady flow of business that you need to survive. Do something about it. Create a marketing plan, date it for a while, then if it really works out, say “I do.”
Best wishes and a prosperous life together!
Let us help you figure out new ways to market your business!
Call us at 1-800-841-7861 or Request a FREE Quote to get started.
Pine Press Printing, Mailing, Marketing & Business Solutions
142 Ellis Avenue, Lexington, SC 29072
Great service starts with a personal touch…it’s just good business sense!