A ComScore Inc. study found the 79 million Millennials (born between 1982 and 1999) have a purchasing power of $170 billion per year—a very big piece of the economic pie! However, Millennials are unusually difficult to engage and persuade through traditional advertising.
Millennials grew up in a digital world and learned to tune out interruptions. In an ironic twist, 86% of Millennials happily provide insights into their personal spending habits through marketing tools such as online surveys —very different than older, more private generations. The digital world wired the Millennial generation to focus on things differently. Learning how to engage them means they will share their slice of the pie with you.
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Pine Press Printing, Mailing, Marketing & Business Solutions
142 Ellis Avenue, Lexington, SC 29072
Great service starts with a personal touch…it’s just good business sense!