Don’t you just love a freebie? I know I do.
I’ve been in two situations recently as a customer when I received an unexpected freebie. After ordering my usual bagel and coffee, the girl behind the counter offered me a free bottle of water. I was about to ask for a glass of water anyway, so this came as a welcome surprise.
A few days later found me buying a steak at the meat counter in my local supermarket. I was having a chat with the guy behind the counter about the fact that there didn’t seem to be more meat than fat in the steak I picked up.
He apparently took pity on my miserable face when he said – “Tell you what, why don’t you have this steak for the same price” and he changed the price and handed me the much nicer piece of meat.
So what’s the customer service lesson here? The lesson is that most customers, love a freebie and if they receive one it builds a positive relationship.
As customers, we’re more likely to return and do business with people who give us freebies, and we’re more likely to tell other people about our positive experience.
I once read a story article about a restaurant owner who would occasionally give people a free meal. When a group of diners or a family asked for the bill, he would spontaneously announce that on this occasion they were his guests and they didn’t have to pay for their meal.
Can you imagine how these people felt – what they said to friends and work colleagues the next day? That free meal probably cost the restaurant owner a lot less than advertising in the local newspaper, and it also brought in a lot more new customers.
The Law of Reciprocity states that – “If you give someone something or do something for them – they will want to repay you – to give you something.”
I challenge you to think of some little-unexpected freebie you can offer your customers that’ll encourage them to return and also tell others about their positive experience. Believe me, once you start to do this, you’ll have many more satisfied customers!
Need some ideas? Contact our staff of professional promotional product experts to help you come up with the perfect freebie for your customers.
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Pine Press Printing, Mailing, Marketing & Business Solutions
142 Ellis Avenue, Lexington, SC 29072
Great service starts with a personal touch…it’s just good business sense!