candy crush for business

Candy Crush Saga has entertained over 100 million users. Sandy Carter of IBM uses Candy Crush for lessons in business. For example, in business, just like in Candy Crush, the rules change without notice. Don’t get caught in old patterns of behavior just because they used to work.

Sometimes the new rules are fun and exciting, but sometimes they make the old ways of doing things harder and harder. The power of positive reinforcement gives users motivation for working harder and achieving new rewards.

Some things in business you just can’t expect or predict. Surprise is part of the environment, but a leader can still motivate people by showing the value of the next reward that is almost in reach.


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Pine Press Printing, Mailing, Marketing & Business Solutions
142 Ellis Avenue, Lexington, SC 29072
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